Company Plans to Invest More Than $50 Million Into NCAA Offerings, Providing Fans An Essential Destination for College Sports
LAS VEGAS – June 11, 2024 — Today, during the 2024 NACDA & Affiliates Convention, FloSports will announce the launch of a comprehensive NCAA sports platform that will showcase its conference partners across the DI, DII, and DIII levels, providing fans one essential destination for live events and editorial coverage – FloCollege. The new FloSports platform will package live stream events, sports data, rich editorial content and social programming to support teams and athletes across all divisions with a focus on DII and DIII programs. It will also boast the largest portfolio of women’s sports at the DII and DIII level available on any streaming platform today. FloCollege is scheduled to launch this October in advance of the winter sports season.
FloSports plans to invest more than $50 million dollars into FloCollege to support rights fees, production, content, product technology, and marketing. The direct investment in conference rights will help member institutions apply funding towards their own broadcast and production capabilities to further enhance the quality of coverage across all sports, ensuring parity and inclusivity.
Parity will be most visible in the representation of women’s sports on the platform, with FloCollege hosting more than 4,000 live women’s games in the 2024-25 season. These events include a variety of match-ups from premier women’s basketball in the Big East to National Champion Cal State LA Women’s Volleyball team, and more. Over the last three seasons, FloSports has more than doubled the number of women’s sports events streamed on its platform with more than 49 million live minutes consumed in the 23-24 season.
Mark Floreani, FloSports CEO commented, “We believe the launch of FloCollege is a watershed moment for college athletics at a time of massive transition. There is no single platform that is serving today’s athletes and member institutions at the D-II and D-III level with live event streaming, editorial and social like we are planning. We are looking forward to working with our partners to make this a sustainable model for growth in the years ahead that can provide critical funding to many of these smaller institutions.”
FloCollege partners at launch will include the BIG EAST, Coastal Athletic Association (CAA), Great Lakes Intercollegiate Athletic Conference (GLIAC), Landmark Conference, New England Women’s and Men’s Athletic Conference (NEWMAC), South Atlantic Conference (SAC), Gulf South Conference (GSC), California Collegiate Athletic Association (CCAA), and Southern California Intercollegiate Athletic Conference (SCIAC), with more on the horizon.
In total these conferences represent more than 1,000 teams across men’s and women’s athletics from 68 schools that hold a significant footprint in the country’s top media markets including New York, Los Angeles, Boston, Philadelphia, Washington D.C., San Francisco and others. Combined they will deliver over 10,000 live games on FloCollege during the upcoming 2024-25 season.
“With the launch of FloCollege and the financial investment FloSports is putting behind it, I am confident that it will become the premier destination for college sports fans,” said CCAA commissioner Allen Hardison. “Our student-athletes want to play on a platform that also showcases the other top conferences in the nation and that is exactly what FloCollege will be. We are incredibly excited to be a part of this.
Katie Boldvich, Commissioner of the Landmark Conference added, “We are very excited about the launch of FloCollege and what it can mean for the promotion of small college athletics. Year one of our partnership with FloSports was a resounding success, and this announcement further solidifies them as an invaluable asset to the Landmark Conference, our institutions and our fans. With a strong focus on DII and DIII programs and an unparalleled dedication to women’s sports, FloCollege is poised to revolutionize the coverage of collegiate athletics. We thank FloSports for their tireless efforts to cover key moments for our league, ensuring that our athletes’ achievements are celebrated on a national stage. Here’s to a future of growth, empowerment, and unforgettable moments with FloCollege and all conference partners that are under the FloSports umbrella.”
The launch of FloCollege will coincide with the release of an updated FloSports connected TV app that will provide fans with the ultimate FloSports viewing experience on Roku, Apple TV, Amazon Fire TV, and Android TV devices this Fall. The updated app will feature enhanced personalization, discoverability, and streaming capability making it easier than ever for users to find and favorite the teams, games, and sports they love.
To enhance the FloCollege offering, FloSports is currently pursuing corporate brand partners to serve as FloCollege Founding Partners. The approach will provide strategic partners the opportunity for integration across FloCollege channels and a valuable presence in its live stream coverage of events.
FloSports college programming reached more than 38 million people in 2023 with more than 51 million live minutes watched for NCAA conference partner events in the 2022-2023 season.
To subscribe to FloSports please visit https://www.flosports.tv/
About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
